How to set up an online business model for your business


Are you thinking of starting an online business, but have no idea on what business model you can use? OR Have you been searching for a business model that will allow you to make money online? If so, then this blog article is for you!

In this blog article, we will explore what an online business model is, then we will get into the steps of setting an online business model for your business. So, if you are ready to learn more about setting up an online business model, then let's get started!

What is an online business model

An online business model is a model that describes how a company functions and creates value for itself and its customers. Essentially, it's a road map for your business that outlines what your business does, who your customer is, and how you plan on making money. 

A good online business model should answer these three key questions: 

1) What products or services will you offer? 

2) Who is your customer? 

3) How will you make money? 

NB: We will explain these further as you continue reading the article

Your business model should be clear and concise, and it should be easy for someone to understand what your business does just by reading any of the marketing materials for your business. If it's not, then you need to go back to the drawing board. 

The best way to create a good online business model is to use a tool called the Business Model Canvas. The Business Model Canvas is a tool that helps you map out your entire business on one sheet of paper. It's really helpful when you're first starting out because it forces you to think about all the different components of your business and how they all fit together. 

If you're not sure how to use the Business Model Canvas, there are plenty of resources online that can help you, such as this one from startup expert Steve Blank

The online business model is how a company functions. It's the engine that drives the company and makes it tick.


Steps to help you set up a good online business model

There's no one-size-fits-all answer to setting up a good online business model. However, here are some key steps you can take to increase your chances of making a successful business model for your business.

1. Define your online business model

As the internet continues to grow and evolve, so too do the opportunities for online businesses. However, with so many options available, it can be difficult to know where to start. Defining your online business model is a critical first step in starting your own business. It will help you determine what type of business you want to run, what products or services you want to sell, and how you want to reach your target market. Below are some of the key things to think about when trying to define your online business model:

  1. The first is what type of product or service you will offer: There are many different options out there, so it is important to choose something that you are passionate about and that you feel confident in offering to others.
  2. The second thing to consider is how you will reach your potential customers. There are many different marketing strategies that you can use, and it is important to find the one that works best for your business. You may want to consider using social media, search engine optimization - SEO, or even starting a blog to help promote your business.
  3. The third thing to think about is how you will generate income from your online business. There are a few different options here as well, such as selling products or services, advertising, or even affiliate marketing. Again, it is important to find the option that works best for you and your business.

"The online business model is the heart of any eCommerce operation, so it's important to get it right from the start."

2. Research your online business model

Once you have defined your business model, the next step is to carry out further research on how best the business model will work for you and your product or service. This can be a complex task, as there are many factors to consider such as the type of product or service you offer, your target market, and your competition.

There are several helpful ways to research your online business model. First, you can look at businesses similar to yours and see which business model they use. This can give you some insight into what might work for your business. You can also look at online resources such as blogs and articles about establishing an online business. These can provide helpful tips and advice from people who have already been through the process. 

Here are some of the most common online business model examples from which you can do further research:

  1. Affiliate marketing: Affiliate marketing is an online sales technique that allows a product owner to increase sales by allowing others to promote their products for a commission. The affiliate marketing business model is simple; it only requires four steps. First, find a product to promote. Second, sign up for an affiliate program that offers commissions for promoting the product. Third, get your affiliate link and start promoting the product. Fourth, earn commissions from each sale that you generate.
  2. Advertising and sponsored content: Advertising and sponsored content is a popular online business model. Many businesses use this model to generate revenue. There are many benefits to using this model, including the ability to reach a large audience and the ability to target a specific audience. However, there are also some challenges to using this model, such as the need to create high-quality content and the risk of alienating some readers.
  3. eCommerce: An eCommerce online business model is a type of business model where a company sells products and services over the internet. This type of business model has become increasingly popular in recent years as more and more consumers are shopping online. There are many benefits to running an eCommerce business, including the ability to reach a global market and the ability to operate 24/7. If you are thinking about starting an online business, an eCommerce business model may be the right choice for you.

Ecommerce has become an increasingly popular business because it is a convenient way to shop. It is also a great way to find deals on products.

d. Software as a service (SaaS): The software as a service (SaaS) online business model has been gaining popularity in recent years. This model allows businesses to subscribe to software applications that are hosted online, rather than installing and maintaining them on their own servers. There are many benefits to this approach, including lower upfront costs, reduced IT burden, and easier scalability. 

e. Consulting and coaching: This business model focuses more on providing Consulting and coaching to companies or individuals in need of advice and guidance to their businesses so as to help them improve their performance. This is always done through one-on-one meetings, group sessions, or even online courses. The goal of consulting and coaching online business models is to help businesses achieve their objectives, whether that is increasing sales, reducing costs, or improving customer satisfaction. 

Once you have done some research, it is important to sit down and consider all of the factors that will affect your online business model. This includes things like your budget, the amount of time you have to dedicate to your business, and your goals for the future. Once you have considered all of these factors, you will be able to make an informed decision about which business model is right for you.

3. Develop a business plan for your online business model

This is among the crucial steps you need to take while taking the necessary steps to develop an effective business model for your business. There are a number of important considerations to make when developing a business plan for your online business model. Here are a few key points to keep in mind:

  • Define your business goals and objectives. What are you hoping to achieve with your online business? Be as specific as possible. Knowing exactly what you want to achieve with your business will make it a lot easier to get there.
  • Research your target market. Who are you targeting with your online business? What needs do they have that your business can address? What’s the real benefit to them of doing business with you as opposed to just consuming what you offer?
  • Develop a marketing strategy. The first step in developing a good marketing strategy is to make a list of all marketing tasks needed for the effective marketing of your business. Then, you can go through the list and determine what tasks are the most important to your business. This will help you answer questions like,  “How will you reach your target market and promote your online business?”


  • Create a budget and financial plan.  While creating a budget and a financial in line with your business model, be honest with yourself and your business. It will help you to make sure you're on the right track and that you're able to sustain your business. You can also ask yourself questions like, how much money do I need to get started and sustain my online business? and how will I generate revenue?
  • Build a professional website. Your website is crucial to the success of your online business. The best way to build a professional website is to make sure that it is designed to look professional, and that it is easy to navigate. You should also make sure that the website is informative and not just a marketing tool. It should also have interactive features like a contact form, blog, social media links, etc.
  • Promote your website and generate traffic.  Once you have completed your website the next action step is to use various marketing channels to promote your website and drive traffic to it. The more traffic your website gets, the more likely it is for your products and services to reach your target audiences.
  •  Analyze data and track results. Regularly review data, such as web traffic statistics, customer behavior, and sales figures to track the progress of your online business and identify areas for improvement

The best business plans are always evolving and adapting to the changing business landscape.

4. Create a website for your online business model

Creating a website for your online business model is one of the most important steps you can take to get your business off the ground. It's important to have a site that's optimized for search engines and easy for customers to use. Here are some tips for creating a website that will help you succeed:

  • Use keyword research to choose the right keywords for your site.
  • Use those keywords throughout your site, including in the title, description, and content.
  • Make sure your site is easy to navigate and includes a call to action.
  • Use relevant, high-quality images to make your site more visually appealing.
  • Promote your site through social media and other online channels.

A website is essential for any online business model. It's the first step in creating a professional online presence and establishes your credibility.


5. Market your business based on your online business model

Marketing your business online based on your business model can be a daunting step to take. There are so many options out there and it can be hard to know where to start. The most important thing is to create a plan using considerations listed earlier in the third step, “Developing a business plan for your online business model”, of developing a business model. Once you have a plan, you will have all the necessary action steps that will guide you in the marketing efforts of your business.

6. Evaluate your online business model

Lastly you need to evaluate your business model. Evaluating your online business model is key to ensuring the longevity and profitability of your online business. There are a few key areas you should focus on when assessing your online business model:


  • The value you offer: The value you offer is the most important factor in your business. It is what you are selling and why someone would buy it from you. For instance, if you are selling a product, you would want to make sure that it is of the highest quality. If someone buys a product from you, they are buying the quality of your product. If you are selling a service, you would want to make sure that you are providing the best service possible. The value you offer is what makes you stand out from your competitors and what makes your customers want to buy from you.
  • Your target market: Your target market is the demographic that you are trying to reach with your product. The demands of your target market will determine the type and quality of products and services you need to produce. You should consider the price point of your product. For example, if you are selling a $200 product, you are going to target people looking for high-end products. If you are selling a $10 product, you are going to target people who are looking for cheap products.
  • Your revenue streams: What are the revenue streams for your business? How will you make money? Evaluate the revenue streams you incorporated in your business model that help your business earn revenue. Is your revenue coming through your online ads? your website and a youtube channel? Is it through consulting and coaching? Etc 


  • Your costs: When evaluating your business model, consider evaluating the costs you will use to produce and deliver your product or service. One way to do this is to ask yourself how much your product or service is worth to you. If it is worth a lot or a little, then you must use a lot or a little. If it is worth a lot and you can procure a lot, then you must also use it a lot. If it is worth a lot but you can only provide a little, then you must find a way to provide a lot.
  • Your competition: When evaluating your business model, take time to know your competition. You may have a great business idea, but if you are not the only one that has it, you might not be able to stand up against your competition. If you don’t know what your competition is, you will not know if you are doing anything different from them. It is also important to evaluate your competition by looking at their marketing strategies and studying their business model. It is important to do your homework and know what is going on in your industry.

Taking the time to evaluate your online business model will help you identify any weaknesses and make changes to ensure the success of your business.

It's important to stay ahead of the curve and evaluate your online business model regularly to ensure you're still on the right track.



We hope you enjoyed our blog post on how to set up an online business model for your business. We think that it's important to have a specific plan in place for what you are going to do in the future with your business. We recommend that you take notes in the future of what is working and what isn't. This way you can iterate, improve, and create more successful business models for your intended business ventures at a faster rate. If you have any questions, please don't hesitate to reach out to us. Thank you for reading!

Your ultimate digital web solution space to help you leverage the digital world